- Values -
Tsara is the Malagasy word used to qualify something as very good, delightful, and having impressive qualities that one enjoys or likes very much.
Soa is something that Malagasy people are wishing to their beloved. They often use the expression "mirary soa" meaning "I wish you blessings, happiness, and prosperity".
This social venture is baptized Tsara & Soa because it hopes to:
bring happiness, relief, and prosperity to consumers, indigenous suppliers and their communities, and partners, from the made in Madagascar natural handmade products it markets and from the collaborative initiatives it designs and supports.